The Hero Company
December 2017 - Present
- Ran a Facebook advertising operation with over $5M in ad spend while exceeding ROAS & CPA KPI’s.
- Managed up to 27 ad accounts at one time across multiple offers and a team of VA’s.
- Personally spent over $9k/day and over $200k/month on ads which has generated tens of millions in revenue.
- Wrote direct-response Facebook ad copy for multiple demographics and VSL’s for info products.
The Hero Company
April 2017 - November 2017
- Doubled organic search traffic via SEO in the first six months and ranked on page one for keywords with over 40k monthly searches.
- Curated a daily newsletter that generated an average revenue of $50k per month.
- Managed a team of writers to produce hundreds of articles and scaled organic Facebook and Instagram accounts in both reach and sales.
Digital Operations Specialist
December 2014 - March 2017
- Built a personal development website with 80k readers, an engaged mailing list, and five published Kindle books.
- Launched and ran a membership site – wrote the email launch sequence, crafted the sales page, and handled customer service.
- Edited educational video content and wrote copy for small businesses.
- Set up a consulting business to help aspiring content writers with average sale prices of $500 per month.
Kevin Cole SEO
January 2013 - November 2014
- Built a content writing agency with a focus on producing articles for internet marketing companies.
- Managed a team of freelance writers and editors to meet deadlines ahead of schedule.
- Sold content writing services via phone and email to potential clients and provided those clients with superior customer service.
- Wrote and/or edited over one-million words.
Harford Community College
Maintained an overall GPA of 3.9.